Patient Acquisition Made Easy
WE HELP URGENT CARE CENTERS
...to acquire AND retain more patients profitably & predictably
Patient Acquisition Made Easy
WE HELP URGENT CARE CENTERS
...to acquire AND retain more patients profitably & predictably
What Our Clients Say...
"The results from our campaign were almost immediate, and to be honest they were a bit overwhelming. The work of TDM has been PRICELESS for UCA."
"The results from our campaign were almost immediate, and to be honest they were a bit overwhelming. The work of TDM has been PRICELESS for UCA."
JACKIE S.
Sr. Manager, UCA
"Amazing results! In our 1st 3 months we saw a 1,200% PLUS return on Ad Spend. I can't imagine a more profitable campaign."
"Amazing results! In our 1st 3 months we saw a 1,200% PLUS return on Ad Spend. I can't imagine a more profitable campaign."
ROBERT P.
Sr. Director, OHC Urgent Care
"We went from not even showing up in the search results at all to being on top of them more often then not. This led to several new patient inquiries, calls & appointments!"
"We went from not even showing up in the search results at all to being on top of them more often then not. This led to several new patient inquiries, calls & appointments!"
JOSHUA M.
Owner, Canyon Medical Clinic
First Class Delivery
Depending upon your specific needs, we can have your campaign up and running in a thorough and professional fashion in just 3-10 business days! Select your preferred options below so we can get to work for you TODAY!
100% Satisfaction Guarantee or Your Money Back
We stand behind our work. In 99.99% of cases we are able to meet and often exceed the expectations of our clients. If for whatever reason you aren't satisfied with the work we've performed for you, simply let us know and we'll refund your purchase within 30 days.
Several Satisfied UC Clients
This isn't our first trip around the block. Not only have our experts have been providing digital marketing services for over 15 years, (Basically since the beginning of online advertising), we also have helped dozens of practices just like yours who have benefited from our services.
JUST A FEW OF OUR
Satisfied Customers
IT DOESN'T MATTER HOW GOOD YOUR PRODUCT OR SERVICE IS IF YOU CAN'T
Stay Top of Mind With the Right Prospects
Look at it this way. Some corporate giant in the Urgent Care space throws millions of dollars at it's advertising budget, even if it doesn't produce an ROI just to stay relevant in the minds of their audience. I don't know about you, but in order for our campaigns to make sense, they have to make dollars (pun intended)
The opposite side of the coin is a small to mid-sized company in the Urgent Care realm that does a great job producing engaging content as well as ensuring that their marketing efforts are laser focused, meticulously tracked, measured, and optimized for conversions. When this company launches a campaign, they WILL be top of mind with the RIGHT PROSPECTS at the RIGHT TIME, and it WILL produce an ROI.
The issue many practices face is that either they feel they can't compete from a budgetary standpoint, or that they are too late to the party to achieve a significant ROI from their digital marketing efforts. The reality is that neither is the case. With the proper strategy there is still a tremendous amount of opportunity to have a meaningful and tangible impact on your company's bottom line through online avenues and the timing has never been better to get started.
Some of the illusions that have been created stem from haphazard and unfocused campaigns. Let's face it, there are so many paths you can choose and sometimes there is simply too much noise to develop a clear strategy for success without getting distracted.
I want you to understand something.
We see this happen all the time.
Without a properly balanced, multifaceted campaign your practice's advertising efforts WILL fall short.
IT DOESN'T MATTER HOW GOOD YOUR PRODUCT OR SERVICE IS IF YOU CAN'T
Stay Top of Mind With the Right Prospects
Look at it this way. Some corporate giant in the Urgent Care space throws millions of dollars at it's advertising budget, even if it doesn't produce an ROI just to stay relevant in the minds of their audience. I don't know about you, but in order for our campaigns to make sense, they have to make dollars (pun intended)
The opposite side of the coin is a small to mid-sized company in the Urgent Care realm that does a great job producing engaging content as well as ensuring that their marketing efforts are laser focused, meticulously tracked, measured, and optimized for conversions. When this company launches a campaign, they WILL be top of mind with the RIGHT PROSPECTS at the RIGHT TIME, and it WILL produce an ROI.
The issue many practices face is that either they feel they can't compete from a budgetary standpoint, or that they are too late to the party to achieve a significant ROI from their digital marketing efforts. The reality is that neither is the case. With the proper strategy there is still a tremendous amount of opportunity to have a meaningful and tangible impact on your company's bottom line through online avenues and the timing has never been better to get started.
Some of the illusions that have been created stem from haphazard and unfocused campaigns. Let's face it, there are so many paths you can choose and sometimes there is simply too much noise to develop a clear strategy for success without getting distracted.
I want you to understand something.
We see this happen all the time.
Without a properly balanced, multifaceted campaign your practice's advertising efforts WILL fall short.
Being Top of Mind Means
You Set the Tone
Most Urgent Cares still don't realize just how important this actually is.
When you are the one they learn about a particular treatment
or service from FIRST and/or MOST FREQUENTLY with relevant and engaging content, you will ultimately be the one they look to when they are in need of that particular service.
Now that you know better, we can start creating your campaigns
from the right starting point: How do we get your patient's attention FIRST and
deliver your message MORE OFTEN in a cost-effective yet
impactful way?
Being Top of Mind Means
You Set the Tone
Most Urgent Cares still don't realize just how important this actually is.
When you are the one they learn about a particular treatment
or service from FIRST and/or MOST FREQUENTLY with relevant and engaging content, you will ultimately be the one they look to when they are in need of that particular service.
Now that you know better, we can start creating your campaigns
from the right starting point: How do we get your patient's attention FIRST and
deliver your message MORE OFTEN in a cost-effective yet
impactful way?
OHC URGENT CARE
CASE STUDY
OHC URGENT CARE
CASE STUDY
"We've been working exclusively with James for all our marketing/advertising needs since mid last year. The most admirable trait I found working with James is his pristine work ethic. If James promised a certain ROI on my marketing/advertising investment, he went above and beyond to deliver on his promises. The amount of effort James puts into every job is unparalleled and the results he obtains speak for themselves.
"Dr. Larry Kettlewell
STATS AFTER 90 DAYS
of a multi-channel ad campaign
4,503 New Unique Website Visitors
285 New Patients Came In For Diagnosis & Treatment
(Average Retention on New Patients Is 40%)
14 Of These Patients Visited Multiple Times
(Average 2.6 Visits Per Year)
$26.06 Average Cost Per New Patient
$130.00 1st Visit Value Per New Patient
498% Immediate Return On Ad Spend
1,200% Return On Ad Spend Based On Average Annual Patient Value
"We've been working exclusively with James for all our marketing/advertising needs since mid last year. The most admirable trait I found working with James is his pristine work ethic. If James promised a certain ROI on my marketing/advertising investment, he went above and beyond to deliver on his promises. The amount of effort James puts into every job is unparalleled and the results he obtains speak for themselves.
"Dr. Larry Kettlewell
STATS AFTER 90 DAYS
of a multi-channel ad campaign
4,503 New Unique Website Visitors
285 New Patients Came In For Diagnosis & Treatment
(Average Retention on New Patients Is 40%)
14 Of These Patients Visited Multiple Times
(Average 2.6 Visits Per Year)
$26.06 Average Cost Per New Patient
$130.00 1st Visit Value Per New Patient
498% Immediate Return On Ad Spend
1,200% Return On Ad Spend Based On Average Annual Patient Value
How Did We Do It?
OHC had a decent following prior to hiring us. This issues they were faced with when it came to growth was that they relied heavily on referrals and word of mouth to gain new business. This is what we refer to as a "Hope Strategy". Additionally, they had tried some online advertising prior to working with us, but they weren't certain they were getting a tangible return.
Hope Is Not A Strategy
With monthly revenue remaining stagnant, and even declining at times, OHC knew they had to take a more aggressive approach to advertising. The problem is, they didn't know where to start.
- They had a beautiful website put together & paid a LOT for it, but it was not optimized to convert.
- They began running paid traffic to this unoptimized site with little to no conversion tracking in place
- They had no way of knowing how much of their traffic was reaching the site organically, via ads, or which channel was performing best
- They had no way of nurturing website visitors who had left the site without converting
How Did We Do It?
OHC had a decent following prior to hiring us. This issues they were faced with when it came to growth was that they relied heavily on referrals and word of mouth to gain new business. This is what we refer to as a "Hope Strategy". Additionally, they had tried some online advertising prior to working with us, but they weren't certain they were getting a tangible return.
Hope Is Not A Strategy
With monthly revenue remaining stagnant, and even declining at times, OHC knew they had to take a more aggressive approach to advertising. The problem is, they didn't know where to start.
- They had a beautiful website put together & paid a LOT for it, but it was not optimized to convert.
- They began running paid traffic to this unoptimized site with little to no conversion tracking in place
- They had no way of knowing how much of their traffic was reaching the site organically, via ads, or which channel was performing best
- They had no way of nurturing website visitors who had left the site without converting
Actionable Steps
In order to right OHC's ship, a multi-pronged strategy was necessary. Not only did
they require assistance in generating and converting leads, they also needed
lead nurturing.
Multi-Channel Lead Gen
OHC needed to do 2 things at the same time: Capture more of the people searching for their service (Google & Bing Ads), AND increase their exposure to people in their area who weren't necessarily looking for medical care at the exact moment the ad was served (Facebook & IG)
Enhanced Analytics
Without knowing exactly where your conversions are coming from & what the cost of those conversions are, it is nearly impossible to reallocate your ad budget to the proper channels and campaigns.
Conversion Rate Optimization
What good is getting a high volume of clicks that don't convert? With OHC's main website deemed not viable, we created and split tested multiple dedicated landing pages which dramatically increased their conversion rates
Lead Nurturing
OHC had limited man power to dedicate to inbound leads so we had them imported into a user-friendly CRM and created a nurturing sequence using a combination of automated voicemails (scripted by us, recorded by the client), text messages, and emails to ensure that no matter how busy of a day it was, there leads were being followed up with properly
WHICH STRATEGY
Is Most Appropriate For My Practice?
Every scenario is unique in it's own way and presents different challenges as a result. Your marketing efforts may be strong in terms of producing quality, engaging content yet deficient in terms of conversion tracking and optimization or vice versa. Because we know that our clients and their businesses are diverse, we offer a la carte services that allow you to create a custom tailored solution, rather than using a one size fits all approach.
WHICH STRATEGY
Is Most Appropriate For My Practice?
Every scenario is unique in it's own way and presents different challenges as a result. Your marketing efforts may be strong in terms of producing quality, engaging content yet deficient in terms of conversion tracking and optimization or vice versa. Because we know that our clients and their businesses are diverse, we offer a la carte services that allow you to create a custom tailored solution, rather than using a one size fits all approach.
Your Full Service Agency
Not all campaigns are created equal. In order to have a truly effective online
marketing campaign, there are several components that all have to work in harmony
with one another.
The only way to know for sure where the weak link in your digital marketing chain lies
is to have proper analytics and conversion tracking methods in place for each
component of your campaign (including but not limited to) your ads, your landing
pages, your videos and other content, your lead magnets, your various traffic sources,
and your main website.
We know you know the inner workings of your business better than anyone, which is
why we leave it up to you to choose whether you need something as simple as ad
creation, something as intricate as a multi-channel campaign with accurate
conversion tracking and attribution, or anything in between
Not all campaigns are created equal. In order to have a truly effective online
marketing campaign, there are several components that all have to work in harmony
with one another.
The only way to know for sure where the weak link in your digital marketing chain lies
is to have proper analytics and conversion tracking methods in place for each
component of your campaign (including but not limited to) your ads, your landing
pages, your videos and other content, your lead magnets, your various traffic sources,
and your main website.
We know you know the inner workings of your business better than anyone, which is
why we leave it up to you to choose whether you need something as simple as ad
creation, something as intricate as a multi-channel campaign with accurate
conversion tracking and attribution, or anything in between
PORTFOLIO
Let's face it, people's attention spans are extremely short these days. They are constantly being bombarded with endless amounts of entertainment and advertising. Because of this fact, we always streamline the path to conversion to maximize the amount of website visitors who become patients.
PORTFOLIO
Let's face it, people's attention spans are extremely short these days. They are constantly being bombarded with endless amounts of entertainment and advertising. Because of this fact, we always streamline the path to conversion to maximize the amount of website visitors who become patients.
Landing Page For Carolina Priority PPC
Landing Page For Citywide PPC
Landing Page For Special Offer From Facebook Ads
Landing Page For UCA Convention
How The Process Works
Book A Call
On this Strategy Call you'll gain actionable insights that you can implement for your practice whether or not you decide to work with us. We'll develop a custom strategy that suits your needs.
Complete Our On Boarding Form
Once you've decided to move forward, you'll want to complete our on boarding form as quickly as possible so we can begin working on your project. You'll have the opportunity to fill it out immediately after the call.
Complete Our On Boarding Form
Once you've decided to move forward, you'll want to complete our on boarding form as quickly as possible so we can begin working on your project. You'll have the opportunity to fill it out immediately after the call.
In case your short on time, we'll email the form to you if we notice that you didn't have the chance to complete it right away.
Remember, the more descriptive and informative you are on this form, the better job we'll be able to do for you, so don't rush through it!
Our Team Will Begin Work Right Away
After completing your on boarding form, the appropriate team members will be notified right away and will begin working on your project in order to minimize turn around time and maximize efficiency.
Your Project Will Be Added To Our Management Software
Once work on your project has begun, you'll get an invite to join our project management software where you'll be able to interact directly with the team members who have been assigned to your project. Here you'll be able to view draft ads/landing pages etc... and request edits throughout the creation of your project
First Class Delivery
Once your project has been approved by you and your staff you will have a dedicated portal where you will receive all the deliverables of your order. (Who knows...you might even get a few bonuses there too! But we have to leave some things up to the imagination...)
Book A Call
On this Strategy Call you'll gain actionable insights that you can implement for your practice whether or not you decide to work with us. We'll develop a custom strategy that suits your needs.
Complete Our On Boarding Form
Once you've decided to move forward, you'll want to complete our on boarding form as quickly as possible so we can begin working on your project. You'll have the opportunity to fill it out immediately after the call.
Complete Our On Boarding Form
Once you've decided to move forward, you'll want to complete our on boarding form as quickly as possible so we can begin working on your project. You'll have the opportunity to fill it out immediately after the call.
In case your short on time, we'll email the form to you if we notice that you didn't have the chance to complete it right away.
Remember, the more descriptive and informative you are on this form, the better job we'll be able to do for you, so don't rush through it!
Our Team Will Begin Work Right Away
After completing your on boarding form, the appropriate team members will be notified right away and will begin working on your project in order to minimize turn around time and maximize efficiency.
Your Project Will Be Added To Our Management Software
Once work on your project has begun, you'll get an invite to join our project management software where you'll be able to interact directly with the team members who have been assigned to your project. Here you'll be able to view draft ads/landing pages etc... and request edits throughout the creation of your project
First Class Delivery
Once your project has been approved by you and your staff you will have a dedicated portal where you will receive all the deliverables of your order. (Who knows...you might even get a few bonuses there too! But we have to leave some things up to the imagination...)
Our Guarantee To You
At Torque Digital Marketing we're all about transparency. Because of that fact, we make this guarantee to all of our customers: If you are unsatisfied with OUR work for any reason, we'll refund your order provided it is within 30 days of purchase. The NOT SO FINE print: this guarantee applies to the work that we perform. As mentioned earlier in this page, a marketing campaign is only as strong as its weakest link so when purchasing a la carte services, we reserve the right to audit the connected portions of your sales process prior to issuing a refund.
At Torque Digital Marketing we're all about transparency. Because of that fact, we make this guarantee to all of our customers: If you are unsatisfied with OUR work for any reason, we'll refund your order provided it is within 30 days of purchase. The NOT SO FINE print: this guarantee applies to the work that we perform. As mentioned earlier in this page, a marketing campaign is only as strong as its weakest link so when purchasing a la carte services, we reserve the right to audit the connected portions of your sales process prior to issuing a refund.
Frequently asked questions
Here are a few answers to our most common questions
Common FAQs
Frequently asked questions
Here are a few answers to our most common questions
Common FAQs
How long will it take for my first campaign to launch?
Order delivery time varies based upon several factors including how soon you complete your on boarding form, the complexity of the order you make, and the number of edits requested once the project has begun. That being said, on average our orders are fulfilled within 3-10 days after completion of the on boarding forms.
Do I have control over what goes on my Ads & Landing Pages?
OF COURSE you do! This is designed to be a collaborative effort. The more information you can provide about your business, products & offering the better your results will be. There are certain formats and philosophies that we adhere to because we know they assist in higher conversion rates, so as long as your requests do not hinder maximizing conversions, we will oblige them.
Do I Receive a Dedicated Point of Contact
Yes. You will have a dedicated Project Manager that will field all of your inquiries and facilitate proper communication between you & your staff with our creative and technical teams.
Do you offer a coaching program?
We do offer a coaching program for a select few practice owners and entrepreneurs who are looking to hone their digital marketing skill sets. We take on a maximum of 3 students per month to ensure our students get the absolute best results. If you'd like to see if we have any openings and to see if you qualify go HERE
Meet our Team
You'll have a dedicated project manager assigned to your account. Here are a few of our friendly faces:
James Viola
Chief Marketing Officer
James Viola
Chief Marketing Officer
Arnold Davtyan
Sr. Web Designer
Arnold Davtyan
Sr. Web Designer
Brad Leiphart
Sr. Media Buyer
Brad Leiphart
Sr. Media Buyer
Jim Callan
Project Manager
Jim Callan
Project Manager
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